Parkview Elevate is an annual internal team event shaped by its destination. For the 2023 conference in Los Angeles, I developed “From the Ground Up,” a concept inspired by Parkview’s roots in Los Angeles and the foundation the company was built on.

I brought the concept to life through a distinctly Los Angeles lens, incorporating Parkview’s history and connection to the city across the event’s visual identity, conference materials, signage, presentations, and team experiences. The result was a cohesive look and feel that celebrated where Parkview began while looking toward its future.